Posh Receives National Award
Posh Salon of Williamsburg has received national recognition as a Top 200 Salon in Salon Today magazine for 2017. The coveted title is recognized industry-wide as a barometer for salon success. Posh was recognized in the Growth category for showing total revenue growth of 30 percent between 2015 to 2016 and is the only salon in the Williamsburg area to earn this distinction.
“Posh is very honored to receive this award from Salon Today magazine. It has always been a goal of mine for Posh to be a Top 200 Salon and now that dream is a reality. I could not have received this recognition without our amazing Posh team. We are so thankful to all our wonderful clients for their continued support as we grow, and I am so proud to be a business owner here in the Williamsburg community.” Said owner, Nadia Duncan.
Many items contributed to Posh Salon’s growth from 2015-2016:
*(Important to note this award only looked at growth and numbers between 2015-2016. Posh’s growth in 2017 and recent move to the new location were not factors in this year’s award.)
- In 2016, Posh completed the first expansion in its’ original location in Monticello Marketplace. Adding seven stylist stations and hiring more employees allowed Posh to meet client demand in the Williamsburg area increasing total revenue in services.
- In 2015, Posh added AVEDA makeup and skincare products to their retail lineup and in 2016, hired a licensed esthetician to offer skincare and body waxing, expanding the service menu beyond hair care.
- In 2016, Posh’s management team attended multiple Aveda business courses and beauty industry conferences. Using the best practices learned, Posh increased and expanded its marketing and social media strategies to increase overall brand awareness in the Williamsburg community. The marketing budget increased and the results in client demand and brand recognition increased along with it.
- Posh hired an Operations Director and a Director of Education to focus the growth and training of all staff and service providers, as well as improved the level of customer service that clients had come to expect from Posh Salon.
Link to Salon Today article announcing Honorees: http://www.salontoday.com/article/82661/2018-salon-growth-part-2